Increase Your Conversion Rate With These Online Reviews Tips
Customer reviews are becoming a “silent salesperson” with more people turning to reviews when deciding whether to buy from you or your rivals. Whether customers are looking to buy a new car, book a...
View ArticleTop 5 Frustrations of User Generated Content (and How to Come to Terms with...
User generated content always seems like a good idea, after all: "content is king", right? Who better to write that content than those who are, hopefully, most engaged with your brand and those who...
View ArticleBuild Social Media Presence Using Game Engagement Hierarchy
We have to remember that on Facebook we're not just competing with other brands, we're competing with people's friends! While, luckily, most people have boring enough friends for our brands to be...
View ArticleWhy Great Website Content is Important
Your website is often your first, and perhaps only, chance to market your company’s products and services to online customers, so make the most of this opportunity by ensuring your website’s content...
View ArticleFive Easy Website Content Marketing Ideas
Following on from Nicola’s post last week, where she discussed Why Great Website Content is Important, this week we’re giving you five really easy content ideas for your website. Don’t just create...
View ArticleAuthorRank and Authorship: What Is It?
Over the last few months there's been some fuss about the implementation of "authorship" by Google - and what it all might mean in the long run. We thought it would be worthwhile talking about what...
View Article4 Tips For Scheduling Your Content Over Christmas
Christmas is a busy time for everyone. Often business and family can clash and it's easy to let one eat into the time apportioned to the other. But with some clever scheduling you can get around this...
View ArticleOnline Community Engagement That Everyone Has Forgotten About
We all know by now that social media is a really important tool for interacting with potential and existing customers. But when it comes to developing community engagement there are alternative ways...
View ArticleWebsite Training
With the majority of our sites being content managed by clients, the usability of the CMS is an important factor. When creating websites here at SilverDisc we like to develop with the client in mind....
View ArticleMaking the Most of Your Testimonials and Product Reviews
Testimonials and product reviews are a great way to encourage people to purchase from you. Here is a guide to why you should use them, how to get your hands on them, and where to put them once you’ve...
View ArticlePutting people into boxes – a brief lesson in demographics
Most of us in the marketing world are familiar with the concept of targeting a specific audience to try and maximise the returns of our marketing campaign. Just as broader keywords tend to result in...
View ArticleAn Altruistic Side to Marketing
So I’m in the market to rehome a dog (I’m sure the online world will be fully informed when I actually adopt!). And so I spent the weekend looking around a dog’s shelter: puppies, older dogs,...
View ArticleThe Hunt for Good Marketing
A colleague of mine recently sent out an email to the team showing the importance of video in online marketing, and how it dramatically increases the amount of time people spend on that particular...
View ArticleThe Only Thing That Should Be Separated By Colour Is Laundry
Colour blindness is a colour deficiency that affects 1 in 12 men, and 1 in 200 women in the world. In Britain, this means that there are 2.7 million colour blind people that see the world in a very...
View ArticleWhy do men buy flowers?
So the first thing that springs to mind for those more cynical folk among us is ‘an apology’… but what if he’s a genuinely nice bloke? I’m lucky enough to have some great guy friends, one of whom buys...
View ArticleTop 5 Frustrations of User Generated Content (and How to Come to Terms with...
User generated content always seems like a good idea, after all: "content is king", right? Who better to write that content than those who are, hopefully, most engaged with your brand and those who...
View ArticleBuild Social Media Presence Using Game Engagement Hierarchy
We have to remember that on Facebook we're not just competing with other brands, we're competing with people's friends! While, luckily, most people have boring enough friends for our brands to be...
View ArticleWhy Great Website Content is Important
Your website is often your first, and perhaps only, chance to market your company’s products and services to online customers, so make the most of this opportunity by ensuring your website’s content...
View ArticleFive Easy Website Content Marketing Ideas
Following on from Nicola’s post last week, where she discussed Why Great Website Content is Important, this week we’re giving you five really easy content ideas for your website. Don’t just create...
View ArticleAuthorRank and Authorship: What Is It?
Over the last few months there's been some fuss about the implementation of "authorship" by Google - and what it all might mean in the long run. We thought it would be worthwhile talking about what...
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